• On Friday, 13 March, from 3–4pm GMT, Chipotle will offer a “flash” one-hour BUY-ONE-GET-ONE-FREE (BOGOF) offer¹ for fans who are “tatted like a Chipotle bag” 
• The promotion is inspired by the Friday the 13th “flash tattoo” tradition, when tattoo shops drop “flash sheets” of small, pre-designed tattoos to commemorate the day
• Chipotle tapped tatted hip-hop superstar Swae Lee to create nostalgic content promoting the tatted Friday the 13^th BOGOF offer¹

NEWPORT BEACH, Calif., 10 March, 2026 – Chipotle Mexican Grill (NYSE: CMG) today announced it will celebrate its tatted superfans with a “flash” one-hour BOGOF offer on Friday, 13 March, from 3–4pm GMT at all Chipotle UK restaurants.¹

The promotion draws inspiration from popular memes about people being “tatted like a Chipotle bag” (see HERE and HERE). Chipotle is inviting fans to show up in-restaurant during the one-hour “flash” window with any tattoo—whether it’s permanent ink, a temporary tattoo, or a drawn-on design—to unlock the BOGOF.

“What began as a ‘tatted like a Chipotle bag’ meme has grown into a genuine fan movement,” said Anat Davidzon, Managing Director, International. “With a quarter of UK adults having tattoos, this felt like a fun and fitting way to celebrate individuality and creativity with our fans.”

“Tatted Like a Chipotle Bag” Origin Story
The phrase “tatted like a Chipotle bag” gained traction during the 2019 professional American football championship halftime performance when fans on social media compared the headline performer’s tattoos to the artwork on Chipotle’s to-go bags (see HERE). Since then, the viral moment has inspired fun, original content across various platforms, with some fans literally wearing their Chipotle love on their sleeves (see HERE). On 13 June, 2025, Chipotle’s first tattoo BOGOF promotion in the U.S. drove Chipotle’s highest-ever sales during the 3–4pm non-peak hour.   

Introducing the Swae Lee x Chipotle Partnership
Gen Z has embraced nostalgia, fuelling[TB1]  a wave of “2026 is the new 2016” social media content since January as users reminisce about their favourite viral moments from a decade ago. To level up the celebration, Chipotle is partnering with tatted Chipotle superfan and multi-platinum selling hip-hop superstar Swae Lee of Rae Sremmurd to tap into this 2016 trend by turning back the clock with nostalgic content featuring one of the artist's most viral anthems from the era. Fans can tune into Chipotle’s Instagram @Chipotle on Wednesday, 11 March for the reveal.

The partnership follows the announcement of Swae Lee’s “FLAMMABLE” – the first single off his long-awaited debut solo LP SAME DIFFERENCE – out 3 April. The new project marks a bold new era for one of hip-hop’s most innovative artists. 

1 – One (1) free main (salad, burrito, bowl, or tacos) with purchase of a full priced main (either same price or a higher price than the free item). There must be one tattoo-wearing customer for each free item. Tattoo can mean real, temporary, drawn-on, or another creative iteration involving tattoos. Valid only on Friday, 13 March, 2026, from 3–4pm and subject to availability. Redeemable in participating restaurants only, not valid for online, delivery or third-party orders. The promotion may not otherwise be combined with other coupons, promotions, or special offers. Additional restrictions may apply; void where prohibited. Chipotle reserves the right to modify or terminate this offer at any time without notice.

2 – Source: YouGov Tattoo Survey

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colours, flavours or preservatives. There are over 4,000 restaurants as of December 31, 2025, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit Chipotle.co.uk.